Younger adults are increasingly seeking social experiences outside of pubs and nightclubs, according to insights shared by Gravity.
The leisure operator says audiences aged 18-25 are actively turning away from drinking-focused socialising in favour of activities that prioritise energy and engagement. “Younger audiences (18-25) are still actively looking for alternatives to drinking-led socials, and that shift is creating real opportunities for experience-led venues,” the company said. “We’re seeing strong interest from university students in active leisure, particularly trampoline parks like Gravity Active, where the focus is on shared experiences, energy, and social connection without alcohol being the main driver.”
The operator added that its Gravity Max venues continue to perform well by striking a balance between activity and hospitality.
“At the same time, our Max sites continue to resonate by offering the best of both worlds: activities first, with bars available as an option rather than the centrepiece.” the company added. “If the activity is memorable, social, and worth talking about, they’ll come back. Drink or no drink.”
However, the company warned that affordability remains a key concern.
“That said, price sensitivity remains high and competition across the market is intense,” it concluded. “For this Gen Z audience, value isn’t just about cost, it’s about what they get for it.”
Originally published on Coinslot on January 26, 2026. Republished with permission.