Game Nation has demonstrated the scale of its ambitions with the launch of its online slots brand and a sports sponsorship agreement which will drive consumer awareness. CEO Mark Jepp explains the strategy behind the new addition to the Game Nation brand toolkit.
On what was an historic and momentous day for Game Nation, the brand led by CEO Mark Jepp unveiled its largest ever sponsorship initiative with British Touring Car Championship challenger Árón Taylor-Smith and simultaneously launched its first foray into the online gambling entertainment sector.
The co-ordinated activities saw Mark Jepp attend the media launch of the dynamic all blue livery sporting the Game Nation Online Slots logo on the bonnet of Taylor-Smith’s turbo charged 350 bhp Toyota Corolla GR Sport as machine players were given access to the newest online slots experience.
Reflecting on the day, Mark Jepp said: “It’s significant to recognise that when I was attending our sponsorship launch in the east End of London machine players from Largs in Scotland to Llandudno in Wales were for the very first time able to experience the Game Nation brand online.
“This is our second year partnering with Árón who in many ways shares the Game Nation traits of having an independent outlook aligned to a commitment to innovate. The bold all blue design marks a confident statement as preparations ramp up for the 2026 campaign which opens at Donington Park on 18 April. I’m delighted that the 24million viewers who tune-in to watch the British Tour Car Championship will see the Game Nation Online Slots logo at the front of the grid!”
Explaining the vision driving the launch of the online brand he said: “This represents a strategic opportunity to introduce Game Nation to slots players in parts of the country where we currently don’t have a brick and mortar presence.
“It also provides our loyal and growing community of high street customers with the opportunity to stay with a brand that they like and trust.
“The research that’s been undertaken shows that rather than take spend away from venues, having a strong online presence keeps players within the tent as well as improving awareness helping to attract new customers in new areas.
“Game Nation Online Slots has expanded the brand toolkit and will most certainly enhance the overall business.”
Image: Game Nation CEO Mark Jepp and British Touring Car Championship challenger Árón Taylor-Smith at the launch of the Game Nation Online Slots sponsorship which was unveiled at a media event in Shoreditch
Originally published on Coinslot on March 16, 2026. Republished with permission.