Game Nation recently launched a Rewards app and the impact has been felt immediately. According to CEO Mark Jepp customers are able to see the benefits and are enjoying the new app enabled smooth customer journey. The ultimate outcome is to enrich even further the Game Nation customer experience.
Game Nation, the progressive high street gaming operator, has deepened its customer engagement with the launch of a best-in-class Rewards app. Developed in partnership with Boomerang Digital the app is a full digital membership and engagement platform designed to enhance the customer experience providing a seamless, mobile-first way to interact.
The app functions as a digital membership card, enabling quick check-ins while recognising customer loyalty. It incorporates loyalty points and digital stamp cards that reward repeat visits and in app gameplay, with accumulated points and stamps redeemable for in-venue rewards.
Users also benefit from targeted promotions and in-app offers, such as birthday rewards, first-visit bonuses, happy hour incentives and personalised vouchers. In addition, free-to-play games provide entertainment while offering opportunities to win appropriate rewards that can be used on future visits.
For venues, the app serves as a powerful engagement and marketing platform. It enables targeted campaigns, allowing operators to deliver timed offers, promotions and content-rich push notifications designed to drive footfall. Managers can review visits and gain real-time and meaningful customer insights, leading to much more enhanced decision-making.
Promotions, rewards, and new machine information can be configured and managed centrally, then communicated directly to customers. Integrated in-venue scanning technology supports secure loyalty and voucher redemption, strengthening engagement while ensuring offers are validated efficiently.
Commenting on the response to the Rewards app, Game Nation CEO Mark Jepp noted: “Since launch we’ve seen a strong take-up and a clear shift in customer engagement. Sign-ups continue to grow at pace and, on a day-to-day basis, we’re now experiencing response rates of over 20 percent of the total downloaded database, which represents a really positive indicator of active use.”
He continued: “From a customer perspective, the journey is significantly improved through self-service. Customers no longer need to wait for a team member to process promotional vouchers if the venue is busy. They can instantly see their progress on the digital loyalty stamp card, view the offers available to them, understand when vouchers go live, and now see their venue’s monthly promotions in one place. This improved visibility and ease of use has made communication far more effective, reduced friction in-venue, and enhanced overall customer satisfaction. In short, customers are seeing the benefits and genuinely enjoying the new, smoother customer journey through the Game Nation Rewards app.”
Andrew Ludlow, Group Chief Executive of Boomerang Digital added: “Our development strategy is based on working with the industry to deliver technology-led solutions to meet real-life challenges and opportunities. Game Nation is a highly progressive brand that takes customer engagement extremely seriously. It has been a pleasure working with Mark and his team and we are excited about future collaborations targeted at elevating and enriching further the Game Nation customer experience.”
App appeal
Mark Jepp said… “Since launch we’ve seen a strong take-up and a clear shift in customer engagement. Sign-ups continue to grow at pace and, on a day-to-day basis, we’re now experiencing response rates of over 20 percent of the total downloaded database, which represents a really positive indicator of active use…
Originally published on Coinslot on February 16, 2026. Republished with permission.