Over the course of multiple appearances at EAG, SB Machines has built a loyal and enthusiastic following of UK and Irish operators who make a bee-line for the stand to discover the latest cutting-edge kiddie rides, and this year is no exception.
Before the show had even started, the south Wales-based specialists in the supply and service of Italian coin operated rides had already identified what seems to be this year’s most desirable ride: Peppa Pig Bus.
“This is a fully interactive and immersive ride accompanied by strong branding,” said Sidoli. “Performance has been stellar particularly in those locations where we have also been able to fit a Nayax (contactless payment solution) module.”
“Independent operators and larger companies alike have invested significantly in the general upkeep and presentation of their premises. They have improved product offering and give excellent levels of service to their customers. We, as suppliers, are aware of these trends, we call it total service and we endeavour to make our rides as entertaining as possible to the customer whilst offering market leading cashbox returns to the operator.”
“The positive outcome can only be achieved by proposing rides that are colourful, attractive, interactive and have engaging and interesting movements. We have never let ourselves down with our products at EAG in the past. This year will be no exception.”
Originally published on Coinslot on January 19, 2026. Republished with permission.