A dramatic ‘Badenoch Bounce Back’ has revived Conservative support among Bacta members, pushing Reform UK into second place and leaving Labour trailing. The survey exposes deep industry unease over political instability and mounting frustration at the government’s failure to deliver a credible growth agenda.
The industry’s traditional support for the Conservative Party has seemingly been rekindled after an earlier flirtation with the Nigel Farage-led Reform UK.
Results from Bacta’s latest Pulse Survey of members has revealed a ‘Badenoch Bounce Back’ with 46 percent of respondents confirming that they would vote Conservative if a General Election was held ‘tomorrow’.
Reform UK gained the second highest share of the Bacta poll of voting intentions securing 32 percent. If the survey outcomes were replicated in a General Election, it would be a dystopian outcome for Labour, the Liberal Democrats and the Green Party – all of whom polled less than 4 percent.
The volatile nature of political sentiment has seen a switch of allegiance from Reform to the Conservatives. When asked the same question in the Bacta Pulse Survey of March 6th, Reform UK topped the poll with 40 percent of the vote compared to 33 percent aligning with the Conservative Party.
Allaster Gair, Bacta’s Director of Communications believes that Bacta members are in-step with the mood of the wider UK electorate. He stated: “Across multiple polling trackers Kemi Badenoch’s popularity has risen significantly since March 2026, moving from a clearly negative position to become the least unpopular major UK party leader three months later.
“The Conservative leader’s net favourability improved from -25 in March to -4 with Opinium in June making her the highest‑rated party leader despite still being in negative territory. This suggests that the Conservatives are recovering following the disaster of the July 2024 general election and her growing reputation as a strong leader. There’s also the possibility that the Conservative Party still has a reputation for fiscal discipline, a commitment to support business and to grow the enterprise economy.”
The perceived state of British politics is undermining confidence throughout the industry represented by Bacta, with 82 percent of respondents confirming they were ‘Very Concerned’ and a further 18 percent ‘Somewhat Concerned’ at the current political uncertainty and its potential impact on the sector.
“Bacta members expect the Government to deliver a clear and deliverable growth strategy” stated Gair. “Entrepren-eurs hate uncertainty and every Bacta respondent expressed his/her concern at the lack of direction being shown by the Labour Government and its damning failure to create an environment that’s sympathetic to and which enables growth.”
Tories rising
Allaster Gair said… “The Conservative leader’s net favourability improved from -25 in March to -4 with Opinium in June making her the highest‑rated party leader despite still being in negative territory…
Originally published on Coinslot on July 6, 2026. Republished with permission.