Investment in its club estate and technology is attracting younger players to Buzz Bingo, helping drive an 11 percent increase in revenue despite mounting employment costs.
Buzz Bingo has credited a growing audience of Gen Z and Millennial players and investment across its club estate with helping lift revenue 11 percent to £241.4m in 2025.
The operator welcomed 190,000 new customers to its 76 clubs during the year, with almost half aged under 35. The number of customers under 25 also increased 16 percent during the second half.
“The appeal of bingo to younger demographics has been a long-term trend, and our decision to invest in our clubs and online has started to pay off,” commented chief executive Dominic Mansour. “More Generation Zs and millennials are embracing bingo as a fun, affordable night out without the costs that often come with an expensive night out drinking,”
Buzz Bingo has sought to modernise its offer through self-service kiosks for booking and paying for games, 10,000 new electronic bingo terminals and QR codes allowing customers to top up their accounts. Seven clubs have also undergone refurbishments, with the upgraded venues outperforming the wider estate by 20 percent on admissions.
“We plan to build on this momentum by accelerating the refurbishment of our clubs over the course of the year, not only to continue to attract younger players but also to ensure our clubs remain thriving hubs at the heart of their local communities,” continued Mansour. “When everyone is pinching their pennies, it is the low cost, social atmosphere, and high entertainment value of bingo that ensures its enduring appeal across generations up and down the country.”
While Club revenue increased 11 percent to £192.3m, higher employment costs weighed on profitability. Buzz Bingo, which employs more than 2,000 people, described increases in employer National Insurance contributions and the National Minimum Wage as a “substantial and largely unavoidable cost headwind for the group”. Underlying profit fell six percent to £39.2m, while pre-tax losses widened from £33m to £65m
Mansour said attracting new players remained fundamental to the “long-term sustainability” of the business, with the figures suggesting investment in the traditional bingo hall experience is succeeding in broadening the game’s appeal.
Younger players feel the Buzz
Dominic Mansour said……. “We plan to build on this momentum by accelerating the refurbishment of our clubs over the course of the year, not only to continue to attract younger players but also to ensure our clubs remain thriving hubs at the heart of their local communities…
Originally published on Coinslot on September 7, 2026. Republished with permission.