Boomerang Digital continues to invest in its people with the appointment of Alice Harrison who joins the company from Willow Communications. Boomerang’s Head of Product – Entertainment has been heavily involved in the development of bingo content and technology, contributing to both the user interface and game mechanics for brands including Mecca, Buzz and Club 3000.
Boomerang Digital has added to its senior leadership team with the appointment of Alice Harrison to the newly created post of Head of Product – Entertainment.
Reporting to Product Director Justin Browning-Smith, Alice joins from Willow Communications where she progressed through the business occupying senior positions including Chief Operating Officer and following Willow’s acquisition in 2025, Head of Digital.
During her career she has been heavily involved in the development of bingo content and technology, contributing to both the user interface and game mechanics whilst working on high profile projects including Mecca Gen 2 content, Buzzing Numbers for Buzz, and Club 3000’s Lightning Bingo and Fireball.
Confirming the latest appointment to the Boomerang Digital team, Group Chief Executive Andrew Ludlow said: “I am absolutely delighted to confirm that Alice has joined the growing Boomerang business as Head of Product – Entertainment.
“Her background, product knowledge, market awareness, and detailed understanding of the customer base make her the perfect choice to drive forward this important area of our business and build on an installed base of over 1,400 Jigsaw/ Innfinite systems.
“A consistent part of Alice’s career has been her hands-on approach to both people and product, working closely with customers and internal teams to turn ideas into practical products and solutions for the entertainment industry.
“She will be joining us on the Boomerang stand at the ACOS show in London to meet with our growing customer base of operators active across all sectors.”
He added: “Whilst there’s understandable uncertainty surrounding our industry as we await the outcome of the October Budget we remain committed to investing in innovation, in the products and services that we deliver and of course in our people.
“Our overarching objective is to ensure that our customers have access to the best integrated product portfolio possible in order to drive safe, enjoyable, and engaging experiences for their customers.”
A new piece in the Jigsaw
Andrew Ludlow said……. “Her background, product knowledge, market awareness, and detailed understanding of the customer base make her the perfect choice to drive forward this important area of our business and build on an installed base of over 1,400 Jigsaw/ Innfinite systems……
Originally published on Coinslot on October 12, 2026. Republished with permission.