The Showmen’s Guild has secured international recognition for its national Easter television advertising campaign, reaching the finals of the prestigious Park World Excellence Awards in London.
The campaign, titled ‘Put some colour into your day’, was shortlisted for Best Marketing Initiative of the Year, competing against established theme parks and leisure attractions from across Europe. The awards ceremony took place at Covent Garden’s New Connaught Rooms, coinciding with the IAAPA Expo Europe exhibition at ExCeL London.
The Guild’s campaign featured three humorous television adverts targeting families, teenagers and older visitors, supported by an interactive map providing locations and details of participating fairs. Filmed in Stoke in February, the adverts aired nationally over several weeks, promoting 166 simultaneous Easter fairs and raising awareness of travelling fairgrounds among the public, leisure industry and policymakers.
The campaign was selected from more than 20 marketing entries, joining five other finalists representing attractions in the UK and mainland Europe. For the Showmen’s Guild, the shortlisting represents a significant achievement in its efforts to raise the profile of travelling fairs nationally, placing the sector alongside major international attractions in one of the industry’s leading awards programmes.
Originally published on Coinslot on November 9, 2026. Republished with permission.