The CEO of Visit Somerset has warned that the fuel crisis could cost 200 to 300 jobs across the county, following a 50 percent drop in bookings for the coming season as holidaymakers rein in spending during visits to the coast, or cancel trips completely.
The CEO of Visit Somerset has warned the effect of the fuel crisis on the county could be “seismic,” after bookings for the season dropped 50 percent year-on-year, putting more than 200 jobs at risk.
John Turner told the BBC that families have already cut back on spending during visits to the region, while many have cancelled altogether, prompting concern for the 18,000 people employed across the county’s tourism industry.
“50 percent say that numbers are significantly down on last year,” said Turner. “One in four have seen cancellations go up. It’s a real concern.”
“We will see B&Bs and hotels collapse. We’re looking at around 200-300 jobs going as a result of this. That’s a lot of people out of work.”
The Somerset tourism sector is responsible for raising £1.1bn a year, however Turner added that if the reduction in spending continues at just 10 percent; “the effect could be serious.”
Speaking on behalf of the Grand Pier, one of the county’s major draws, owner and CEO Michelle Michael said “people are more cautious.”
“Everyone is noticing people are holding onto their money. The resort is down, the town is down, much like tourism destinations across the country.”
Reporting on the wider impact, the BBC added “from piers to palaces, tourist attractions are getting creative to lure in the trippers. But they want help from government too.”
“Industry leaders are calling on ministers to consider cutting VAT on tourism and hospitality as they did during covid to help them survive.”
Tightening their belts
Michelle Michael said… “People are more cautious. Everyone is noticing people are holding onto their money. The resort is down, the town is down, much like tourism destinations across the country…
Originally published on Coinslot on May 11, 2026. Republished with permission.