Security cover is far more than having a high-profile physical presence in-venue. Contemporary security specialists embrace the training culture, insist on a suite of personal skills with staff serving as Ambassadors for the brand. Game Nation’s appointment of NexGen Protection promises to take the relationship to another level courtesy of a raft of new initiatives.
Game Nation is taking a fresh approach to the security of customers and team members following the appointment of NexGen Protection. Effective 19 June the appointment is part of a wider strategy to strengthen safeguarding measures and improve the overall customer experience across the Game Nation estate of AGCs.
The development reflects a growing recognition that modern venue security extends far beyond the traditional role of officers monitoring gaming floors. Instead, the focus is on deploying an integrated approach that brings together world class hospitality, operational excellence and proactive risk management.
Expanding on the appointment Game Nation CEO Mark Jepp, confirmed: “I am delighted to be working with NexGen Protection as we continue to evolve our approach to safety, security and of course the overall customer experience.
“Modern gaming retailing means more than simply having an in-venue presence. Our approach is to focus on prevention through preparation and earning the confidence of both our staff and our guests.”
He noted: “Whilst training programmes that are tailored to the unique demands of the high street gaming sector – and in the case of NexGen even addressing specific challenges presented by individual venues – are essential, so are the human qualities of discretion, emotional intelligence, communication skills and expertise in customer engagement. As a consequence, NexGen personnel serve as powerful advocates for the brand and contribute fully to the delivery of the enjoyable customer experience which is at the heart of what the Game Nation brand is all about.”
NexGen officers also play an important role in helping operators meet their safeguarding responsibilities under the Gambling Act 2005. They are trained to identify potential concerns, support safer gambling initiatives and work collaboratively with venue teams to protect both customers and their businesses.
Highlighting the dynamic nature of the relationship Mark Jepp pointed to a number of activities that are on the agenda. He confirmed: “Together, we are developing initiatives around financial crime awareness, emergency response procedures including lockdowns and evacuations and advanced staff safety training designed to prepare our teams for any challenging situations. This includes not only how colleagues respond within our venues but also providing practical personal safety guidance when travelling to and from work.”
“I am incredibly excited about the future of this partnership and the programmes that we will implement to ensure the continued provision of safe, secure and welcoming gaming entertainment on the high street.”
Securing the environment
Mark Jepp said…… We are developing initiatives around financial crime awareness, emergency response procedures including lockdowns and evacuations and advanced staff safety training designed to prepare our teams for any challenging situations. This includes not only how colleagues respond within our venues but also providing practical personal safety guidance when travelling to and from work……
Originally published on Coinslot on June 29, 2026. Republished with permission.